When you think “timber company,” do you think of words like active, modern, and connected. That’s because most timber companies aren’t like West Point Rail & Timber Co, and that’s exactly what they wanted conveyed in their branding.
As a forestry operation that connects communities throughout the Northwest of British Columbia, it was important to capture the connectivity within the mark, while still maintaining a forestry aesthetic. Starting from an abstract tree, the stem acts as a connecting line that branches outward, representing the West Point Rail & Timber Co as the accessible source for quality timber products.